March 23, 2015
By Jeff Gould, SafeGov.
A new survey by privacy advocate SafeGov of parents in a large American city confirms what most sensible people already believed: parents want corporate-sponsored advertising out of our schools.
After spending much of the past two years asking parents in a dozen foreign countries how they feel about online privacy and advertising in their children’s schools, SafeGov decided it was time to do a deep dive on this subject back home in the United States. They looked for a city with a progressive school district committed to bringing technology into the classroom. They chose Boston. The underlying insight of the project is that while the boom in classroom use of Internet apps based on technology originally designed for consumers has been largely beneficial for students, it has also led to a potentially dangerous confusion of business models. The power of Internet apps comes from their ability not only to deliver content quickly and efficiently to vast numbers of users, but also to track how those users interact with the content.
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Jeff Gould has 20 years of experience in technology publishing and IT market research. Jeff currently serves as the president of SafeGov Inc.safegoveu